The Amazon Brand Success Academy
The Amazon Brand Success Academy
Amazon Seller Central Training for Agencies
What's Included
  • ​​Amazon Strategy Training Videos
  • ​Amazon Tools & Resources
  • ​​Action Steps for every Scenario
  • ​Q&A Section for Additional Support
  • ​​"How To" Video Tips for Training
$79 per User/per Month

(Bulk Licensing Available)

Get Satisfaction with the Amazon Brand Success Academy
Request access to the Amazon Brand Success Academy in order to see for yourself the quality of content and training it can provide to your team. Quickly train new hires and ensure your existing team members are up to date on Amazon best practices, strategies and policy. We offer 30 Day Satisfaction Guarantee on all course enrollments.

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Agency Testimonial
"As an agency owner, I've worked with Shannon for over a month. I personally went through his training courses and pulled out numerous practical pieces of advice that great accelerated my understanding of the Amazon marketplace from both a paid and organic perspective. Shortly after completing the courses, I utilized Shannon's 1:1 coaching services to drive bigger impacts for some of my existing clients and also utilized his services to help me pitch new business. Shannon is an invaluable extension of my core team and always over-delivers on his engagements." Damien Cabral, TribalVision
“Shannon Roddy is a wealth of information on how brands can maximize their Amazon sales. His presentation style is straightforward and packed with useful tips and information. It’s hard to keep up with Amazon’s rules and guidelines, but Shannon is on top of everything! Both brands that want to create their first Amazon listings and those that are looking to optimize their existing Amazon stores and increase sales on Amazon will be able to learn a ton from Shannon.”

Agency Training Course Contents

Course 1: Intro to Amazon

  • 1) Amazon Overview: What are the underlying principles that guide Amazon?
  • 2) Fulfillment Options & Fees: How does Fulfillment by Amazon (FBA) work?
  • 3) Types of Amazon Sellers: What types of Sellers are on Amazon?
  • ​4) Initial Investment: How much does it cost to get started?
  • ​5) Market Research: What is your competition on Amazon?
  • ​Tools & Resources
  • ​Video Tips
  • ​Q&A Section

Course 2: Creating Your Storefront

  • Your Account & Storefront: Customizing your Amazon Storefront
  • Seller Account Health: Maintaining Seller Account Health
  • Product Detail Pages: Amazon Detail Page Control
  • Fulfillment Options: Amazon & Merchant Fulfillment Options
  • ​Product Listing Options: Methods to List and Import Products
  • ​​Tools & Resources
  • ​​Video Tips
  • ​Q&A Section

Course 3: Optimizing Product Listings

  • Understanding Amazon Search: The Amazon A9 Search Algorithm
  • Keyword Research & Strategy: Product Discoverability, Rankability & Buyability
  • Product Listing Optimization: Creating Photos, Titles, Features and Descriptions that Sell
  • Analyzing Product Optimization: How to Analyze Listing Optimization
  • ​​​Tools & Resources
  • ​​Video Tips
  • ​Q&A Section

Course 4: Launching New Products

  • Amazon Campaigns: The Importance of Product Launches & Campaigns
  • Amazon Promotions: Understanding and Utilizing Amazon Promotions
  • Getting Product Reviews: Great ways to Gain Honest Product Reviews
  • ​Driving External Traffic: Ways to Drive Email, Social & Affiliate Traffic
  • ​Tools & Resources
  • ​​Video Tips
  • ​Q&A Section

Course 5: Amazon Seller Issues

  • Enforcing Distribution: Methods of Enforcing Product Distribution
  • Listing Abuse Issues: What Constitutes Listing Abuse and How to Avoid/Report It
  • ​MAP Issues: Utilizing Minimum Advertised Pricing (MAP) Strategies
  • Merging ASIN's: When, how and why to merge duplicate ASIN's
  • Counterfeit Issues: Dealing with Counterfeit Issues on Amazon
  • ​Trademark, Copyright & Patent: Trademark, Patent and Copyright issues on Amazon
  • ​Suspension Prevention & Reinstatement: Effective Strategies to Prevent & Request Reinstatement
  • ​​Tools & Resources
  • ​​Video Tips
  • ​Q&A Section

Course 6: Amazon Flat File Templates

  • Getting Started: Why Flat Files are Important and How They Work
  • Downloading Templates & Resources: How to Download Flat File Templates
  • Amazon Flat File Templates: Finding the Best Category & Browse Tree Guides
  • ​Parentages & Variations: How to Create Parent-Child variations & Multi-Packs
  • Upload Tips, Warnings & Errors: Common Upload Issues & Fixes
  • ​​Tools & Resources
  • ​​Video Tips
  • ​Q&A Section
What Our Clients are Saying...
“Highly Recommend! We've been selling on Amazon for years, but the information and resources here in Shannon's course has helped me and my team deepen and grow our understanding of the Amazon marketplace with all its complexities and ever-changing policies. We've greatly benefited from this course and appreciate Shannon's ability to easily layout information into actionable pieces while providing depth and valuable content.”
-Rebecca Avila
"Shannon Roddy is a wealth of information on how brands can maximize their Amazon sales. There's a ton of strategy and detail involved in selling on Amazon, and brands need to do everything right in order to reach Amazon shoppers and capture the ever-growing market of online-first consumers. His presentation style is straightforward and packed with useful tips and information. It's hard to keep up with Amazon's rules and guidelines, but Shannon is on top of everything! Both brands that want to create their first Amazon listings and those that are looking to optimize their existing Amazon stores and increase sales on Amazon will be able to learn a ton from Shannon."
-Erika Kerekes, Not Ketchup
“Bella Gluten-Free highly recommends working with Shannon Roddy and Marketplace Seller Course work. Their work on our Amazon marketplace as well as the course work they offer us has made a significant difference to our business. Marketplace Seller Courses has given us great insight into working successfully with Amazon. The follow-up emails offer critical information to stay on top of Amazon Marketplace offerings and changes. Working with Shannon has been instrumental for us. This partnership has allowed us to stay focused on the core of our business as we are consistently increasing our Amazon sales.”
-Cecilia Ciarlo , Bella Gluten-Free
"When we started to launch NAPGEAR we really had no idea of what we needed to do to be successful on Amazon. Our sleep aid products are in a highly competitive area and every bit counts to make a difference. Shannon's course on launching new products on Amazon removed any uncertainties we had. It provides a great overview of the steps that needed to be taken and goes into detail with all of them so that an Amazon newcomer can be as successful as possible with their listing. With this course you will create the best listing you can. I encouraged my team to review the course and recommend it to anyone wanting to be successful in launching their products”
-Tammo Heeren, NAPGEAR 
“Shannon is a true expert in the leading practices on Amazon Seller Central. His insights into the countless nuances that go into being a successful Amazon Seller makes him an invaluable resource that every brand owner should utilize.”
-Matthew Capalbo, Allstar Products Group
“Shannon helps navigate you through the inner workings of Amazon and has been an excellent resource to help us increase our Amazon sales 200% in less than 3 months! I would highly recommend Shannon and Marketplace Seller Courses for any business wishing to increase their Amazon presence.”
-Dale Malone, KlikBelts
"Shannon is really easy to follow and understand. He goes at a steady pace - not too fast or too slow. He really understands how to make solid listings on Amazon and how to optimize them for the most impact and sales. I highly recommend his course!"
-Cynthia, rengöra
"Since we started Marketplace Seller Courses in January of this year we have seen our monthly Amazon sales rise 400%+... Highly recommend that any and all marketers and business executives hear what Shannon has to say!" - Denise Day, Good Day Chocolate
“All the other vendors are selling variations of "get rich quick" with Amazon and how to find the next iPhone cable to sell. This is the course for the serious seller that wants to understand Amazon and grow their business.”
-George Clark, Pure Country Weavers 
“I’ve been selling online since 2003. I can tell you with all sincerity that working with Shannon is such a breath of fresh air. He’s trustworthy, super knowledgeable and a pleasure to work with. 
Not only are his courses top-notch, but his consulting is more than worth the investment. Bottom line: If your business is looking to “up” its Amazon game, look no further. You’ve come to the right place.”
-Jim Labadie, PhysioTru 
"I worked as an instructional designer for 5 years and I have to compliment you on your courses. The tutorials were very organized and well constructed. I was engaged and never distracted or lost as you did a great job of explaining every step."
– Joanne Wood-Ellison
“I tell anyone if they have anything to do with selling or even are considering to sell on Amazon, they need to go through this seminar FIRST. This is the type of information that can save you TIME and MONEY.”
-Chris
 "Working with Shannon is like having a good friend beside you helping to navigate the world of online marketplaces. Shannon’s expertise in getting products posted, discovered, cross-promoted and selling on Amazon helped my bedtime toy brand, Starshine Watchdogs, achieve fast-selling, 5-Star, zero-return status on Amazon! You rock Shannon – Thank You!"
-Geoff Roesch, Starshine Watchdogs 
“Shannon is very specific when explaining to you what he is going over. He wants to assure you understand before moving forward. Shannon is very knowledgeable of his line of work. He doesn’t tell you something if he doesn’t know it. He is very honest and wants you to succeed.”
-Denise Odermatt, Almased
 "Working with Shannon is like having a good friend beside you helping to navigate the world of online marketplaces. Shannon’s expertise in getting products posted, discovered, cross-promoted and selling on Amazon helped my bedtime toy brand, Starshine Watchdogs, achieve fast-selling, 5-Star, zero-return status on Amazon! You rock Shannon – Thank You!"
-Geoff Roesch, Starshine Watchdogs 
“Shannon knows the ins and outs of doing business on Amazon like no one else I’ve ever met before. His expert advice has saved me many hours of headache and frustration.” - Nadia Khan, Wabry Syrup
Frequently Asked Questions
How long is the online course?
The bulk of the Amazon Brand Success Academy is the Amazon Strategy Training videos with approximately 3 hours of strategic content supplemented by over 3 hours of Amazon Video Tips. In addition, we have tools, resources, action steps, articles and webinars all included within the course making total course content approximately 12 hours. Our goal was to condense the content as much as possible to make it easy for you to get through quickly and easily.
Does it only apply to Amazon.com?
The strategies apply to Amazon platforms globally, but some of the tools are only applicable for specific marketplaces (Amazon Canada, UK, etc.) We will eventually be adding an additional course for purchase for those interesting in expanding internationally.
Can this course really train a team? 
Yes! Having seen the rapid expansion of Amazon most agencies have difficulty training new hires as well as standardizing education across their organization. I've coached dozens of clients who experienced agency reps who were ill equipped and poorly trained often resulting in them leaving the agency. Since the content is updated regularly, it's the perfect course to equip your team with a broad but specific knowledge of Amazon execution.
How do I update my subscription?
You can enroll as many employees/contractors at one time as you like. Since you're paying per license, you can disable access for one user and enable access for a new user (at a maximum of once per month). Since each user will have their own login and track their individual progress, we do not allow logins to be shared. You can update or cancel your enrollments at any time by contacting us.
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